White label trading platform for forex and CFD brokers

What is a white label trading platform?

A white label trading platform is a complete set of trading software that a provider builds and maintains and a broker puts its own brand on. Clients see your name, your colours and your domain; the provider handles the code, hosting, updates and integrations behind it. Some people call the same thing a white label trading desk, though in the forex and CFD market the platform is the term most brokers use.

The phrase covers very different products. At one end is a fully proprietary platform licensed from a vendor, with its own server and its own apps. At the other is a single branded front end on top of a platform someone else runs. Most forex brokers sit in between: they want MetaTrader 5 as the trading engine, because traders and liquidity providers know it, and their own brand on everything clients touch. That middle ground is what we build.

What does FXUP’s white label trading platform include?

It includes the client-facing trading front ends, the back office your team works in and the connection to an MT5 trading server, delivered as one project. You can take every part or only the parts you are missing. The cards describe each component; the linked pages go into detail.

What does “white label” mean beyond the MT5 server?

Beyond MT5, white label means owning the brand layer: the terminals, apps, client portal and back office that clients and staff use, regardless of who holds the server licence. People often treat “MT5 white label” and “white label trading platform” as the same thing. They are not. An MT5 white label is a licensing arrangement for the trading server. A white label trading platform is everything your clients see.

The distinction matters because the server route can change while the platform stays. A broker can start on an MT5 grey label, move to a white label, then to its own MT5 licence, and keep the same WebTrader, apps and CRM throughout. Clients keep the same app; your team keeps the same tools. The table shows who controls what in each setup.

Which types of white label trading platform are there?

There are three broad types: MetaTrader-based setups, proprietary vendor platforms and multi-asset bank or broker programmes. Each answers a different question, and comparing them on price alone misses the point. The question is which trading engine your clients and liquidity partners will accept, and how much of the stack you need to own.

MetaTrader-based setups carry a licensing dimension the others do not. MetaQuotes no longer sells MT4 licences, and trade press reported in 2022 that new MT5 white labels had become much harder to obtain. White label arrangements still exist through some licensees, and the grey label and own-licence routes remain open, which is why we treat the server route and the brand layer as separate decisions. Our MetaQuotes white label policy guide sets out the dated sources.

How does the FXUP platform work technically?

The client app talks to our Go back end, and the back end talks to MetaTrader 5 through the MetaTrader 5 Web API. Prices, account data and order events flow from the MT5 server to the back end and out to every connected client in near real time; orders flow the other way and are executed by MT5 under the rules configured for the client’s group.

Because the WebTrader and mobile apps share the same back end, a client sees the same positions, orders and balance on every device. The CRM sits alongside, creating MT5 accounts, posting deposits and withdrawals as balance operations and reading trade data for IB commissions. Nothing in this chain requires MetaQuotes’ own terminals, which is what lets the front end carry your brand from login to logout.

• Front end: Flutter, one code base for web, iOS and Android, with English, Turkish and Arabic interfaces and a full right-to-left layout for Arabic.
• Back end: Go services that hold client sessions, stream quotes and account updates and pass orders to MT5.
• Trading server: MetaTrader 5, reached through the MetaTrader 5 Web API, on a grey label, white label or your own licence.
• Back office: the broker CRM, synchronised with MT5 accounts, balances and trades.
• Liquidity: your liquidity providers and bridge, connected to the MT5 server rather than to the front end.

What can traders do on the WebTrader and mobile apps?

Traders get the core of what they expect from MT5, in an interface you control. Quotes and charts update live, and the indicators use MT5 formulas, so values match what clients see in the desktop terminal. You can test every feature below yourself on the WebTrader demo and the mobile app demo, both connected to a real MetaTrader 5 demo environment.

• Live quotes and charts with MT5-formula indicators and drawing tools.
• Market orders and pending orders: limit, stop and stop limit.
• Stop loss and take profit, order expiry and partial close.
• Open positions, pending orders and full trade history.
• Switching between several trading accounts without logging out.
• Push-style live updates for prices, positions and account balance.
• Interface in English, Turkish or Arabic, with right-to-left layout for Arabic.

Can a white label trading app be listed under my own name in the app stores?

Yes, and it should be. Our apps are publishable on the App Store and Google Play under your own developer accounts, so the listing, reviews and store relationship belong to your company. That is not only good branding; Apple’s guidelines require it for template-based and financial apps.

Apple’s App Review Guideline 3.2.1(viii) says apps used for financial trading should be submitted by the financial institution performing the services and must have the necessary licensing and permissions where they are offered. Guideline 4.2.6, quoted below, rules out providers submitting template apps on clients’ behalf. On Google Play, every developer with a published app must complete the Financial features declaration in Play Console. Plan for both reviews in the launch timeline; our app store approval guide covers the details.

Who hosts and runs the platform?

We host and run the WebTrader back end, apps’ services and CRM for you, while the MT5 server is run by whoever holds its licence. On a grey label or white label that is the provider. On your own MT5 licence it is you: MetaQuotes says it deploys MT5 on the broker’s own hardware and does not offer SaaS that would put the broker’s operations under third-party control.

In practice this means two contracts to understand. One covers the trading server and its licence. The other covers the platform layer, which is where we come in. We set out in writing which party runs what, who has access to client data and how data can be exported if you change provider later.

How does a white label trading platform launch work?

A launch runs from route and scope through branding, configuration and testing to go-live, usually in that order. The steps below are how our projects run; the timing depends mostly on how quickly documents, liquidity and store accounts are ready.

1. Route and scopeWe agree the MT5 route, the components and the markets you will serve, and send a written proposal with timeline and terms.
2. Brand and domainYou send your logo, colours, domain and app names; we apply them to the WebTrader, apps and CRM and show you the result on a staging link.
3. Server and liquidityGroups, symbols, swaps and commissions are configured on MT5 and connected to your liquidity providers and bridge.
4. Back officeCRM onboarding, KYC, payment methods and IB commission rules are set up and connected to MT5 accounts.
5. Testing with your teamYour staff register, verify, deposit, trade and withdraw on test accounts and sign off each flow.
6. Store submission and go-liveApps are submitted from your developer accounts, the WebTrader goes live on your domain and we stay on hand for the first clients.

How long does it take, and what do you need to provide?

With FXUP a grey label route usually goes live in about one to two weeks and a white label route in about two to four weeks; your own MT5 licence takes longer because it depends on company formation, banking and MetaQuotes’ review. App store approval runs in parallel and can add time, which is why we often launch the WebTrader first.

What slows projects down is rarely the software. It is documents, liquidity onboarding and store accounts. Having the items below ready before kick-off is the single best way to hit the shorter end of those estimates.

• Company documents and, where relevant, licence details for your target markets.
• Brand assets: logo files, colours, app names and the domain for the WebTrader and client portal.
• Apple Developer and Google Play Console accounts in your company’s name.
• Liquidity provider agreements, or a decision on which providers to approach.
• Payment and KYC providers you intend to use, or a request for us to suggest integrations.
• Trading conditions: instruments, leverage per group, commissions, swaps and IB structure.

Should you use a white label platform or build your own?

For most brokers a white label platform is the better first step, because building a trading platform from scratch means years of engineering before the first client trades. Building makes sense only when the platform itself is your product and you have the team and budget to own it indefinitely.

How do you choose a white label trading platform provider?

Choose the provider whose answers you can verify: which MT5 route sits underneath, who owns the apps and data, and what happens if you leave. Features look similar across demos. Contracts do not. These are the questions we would ask any provider, including us.

• Which company holds the MetaQuotes agreement for the server my clients will trade on?
• Will the apps be published under my developer accounts, and do I keep them if we part ways?
• Can I export clients, accounts, KYC files and trade history in a usable format, and on what notice?
• Can I change MT5 route later, for example from grey label to my own licence, without changing front ends?
• Which languages, payment providers and KYC providers are supported now, not on a roadmap?
• Can I test a live demo connected to a real MT5 environment before signing?

Why work with FXUP on your trading platform?

We write our own front ends and back end, so changes for your brokerage are made by the same team that built the code. We have worked on MetaTrader 5 infrastructure since 2023, we are not a broker and we do not compete with our clients for traders. FXUP is an independent technology provider and is not affiliated with MetaQuotes.

If you want to see your brand on the platform before deciding, send us your logo and colours on WhatsApp and we will show you a branded preview. For the server route, our white label vs grey label guide explains the options.

Questions buyers ask

Not covered here? Ask us on WhatsApp, message @FXUPCK on Telegram or write to [email protected].